Make sure you have a map. Before you start your telemarketing campaign, do you know what you want to achieve? Are you collecting additional contact information, such as the name of the decision maker or requesting the email addresses of specific contacts? Are you building brand awareness? Are you conducting market research? Are you hoping […]
Branding is one of the most vital components of any business enterprise, large or small, retail or b2b. A powerful brand approach gives you a significant advantage in increasingly aggressive markets. However, what exactly does “brand” mean? How does it have an effect on a small business like yours? Basically, your brand is your promise […]
Your customer database can generate money in the bank over and over again. Many small business owners don’t take the time to build a customer email list. This is one of the biggest marketing mistakes a small homeowner can make. Why? An existing customer is your best customer and being able to contact them at […]
Thanksgiving can be confusing for new Canadians and visitors to Canada. Most countries don’t have holidays like this. You might feel like skipping the whole thing. But it’s a big holiday in Canada, and if you join in the celebrations, you’ll feel much more at home here. Your first Canadian Thanksgiving will be happy if […]
It is a good time for us to discuss these Internet marketing topics and some points of view that I think you do not know. Which can be beneficial for the growth of your company. As I have told you before, search engine optimization is the best feature of internet marketing. Also known as Email […]
Social media has become a popular way to share information and content with others. Social networking sites are the sites that host social networks. For those new to social media, it’s good to know what types of social networking sites exist and what each one does. Forums Probably one of the first sites to allow […]
Companies continually launch marketing campaigns in an effort to promote their brand and increase their sales. Some of them are very successful: Carlsberg’s slogan and advertising of “probably the best lager in the world” generates an excellent reputation and brand awareness. This then contributes to increasing sales and ultimately increasing profits. However, many of these […]
You have chosen your niche. You’ve done some research and learned that the easiest way to grow a list is by providing high-quality information at set intervals to your prospects. You know you NEED to publish a newsletter to reach your target audience. But now you’re stuck and can’t decide what to name your newsletter. […]
You don’t have to look at the results of the 2000 US Census to see how diverse our population is becoming. Just look around you. The complexion of your workplace, your market, and the street you live on is changing, and for most industries, a target audience will include non-native English speakers. As more people […]
Do you have any traits that people associate with you and your business? If your goal is to stand out from others offering similar products, you’ll need to find something that stands out about you so that you have a recognizable brand. To stand out from the crowd, consider these 3 Personal Branding Tips for […]
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