Category: Digital Marketing

The answer is not always training

When a customer requests training, I resist the urge to say, “Yes, we can do it.” Instead, I start asking questions. lots of questions. The beginning of the query sounds something like… “tell me what happened that made training come to mind.” So I listen. Really listen. The answer tells a story about the company’s […]

Promoting Products Or Services Via Email

Promoting Products Or Services Via Email Promoting products or services via email is an effective way to stay in touch with customers and keep them updated on new merchandise, events or sales. Email is a powerful tool that can help businesses build brand loyalty, encourage customers to return and convert leads into paying customers. A […]

Video Variation for Effective Law Firm Web Marketing

Video is becoming increasingly important for law firm web marketing. Website and YouTube video can help law firms with website permanence, improve professionalism, optimize your law firm’s SEO, and leverage social media marketing to get your message across to both your clients current and potential customers. Let’s consider some YouTube statistics. Owned by Google since […]

Create lasting change through spam

Many leaders talk more about change than actually drive it. To put it bluntly, it’s all talk and no action. They give speeches about how they want to improve the diversity of the organization, because diversity is essential. A month later, they are talking about innovation. Then they are talking about competitiveness and retention. After […]

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