When looking for free or paid internet marketing software programs, you should consider their membership sites, products, services, and affiliate programs. You’ve done your keyword research, optimized your website with SEO, and now you’re fighting your way up the search engine ladders.
Your first thought might be to visit the mighty Google, Yahoo, or MSN… after all, they are the “big three” of the online search engine kingdom. Maybe you are a little more tech savvy than most and have learned about DMOZ and are trying to submit your website to them as your next step in hopes of moving faster and ultimately bringing in more search engine driven traffic. search to your website every day. Maybe you are a great blogger who recently learned about the many bookmarking websites or the mighty Technorati and the POWERFUL effect that just ONE good review on your website can have on you.
But wait… before you RUN over to the URLs mentioned above trying to subscribe to their services or go to your favorite search engines, you should understand one main principle. Ask yourself this;
Q: “What do people in the top 10 search engines do that I don’t?”
A: IMPORTANT NOTE: THEY ARE NOT CONCERNED WITH SEARCH ENGINE SUBMISSION SERVICES
If you take a minute to do the research, you’ll also find that many of these websites don’t have high Google PR, don’t have low Alexa traffic ranking scores, and don’t know any great internet marketing gurus. wow! Then ask;
Q: “If this is true, what are you doing to make your websites rank so well?”
A: They are using the power of free and low cost automated internet marketing software.
The first thing to understand with search engines is that they rank websites based on two things; relative content rich in keywords and popularity. What I mean by this is that you want other websites to link to you, but be very careful when you start working on your backlinks. There are pitfalls to be aware of.
To get started here, in this case study example, we’ll assume you have a favorite free or low-cost internet marketing software program that is designed to increase backlinks to your website.
So now you’re ready to set up reciprocal (gulp) links… make sure the website you’re linking to is in good standing with search engines, check how long they’ve been online and also search to see if they have content relative to what you’re offering close enough to grab the attention of the search engine spider, but not too close to where it will affect your own business. Remember, you also want them to link to you, so it’s important to make sure the two websites complement each other without competing.
Always keep track of your reciprocal link partners.
I cannot stress this enough! You can have the best free or paid internet marketing software programs in the world that generate THOUSANDS of reciprocal and one-way backlinks for you every month, but remember that online business is much like any other business in the world. brick and mortar in a sense;
It takes TEN good verifiable (capable of being confirmed) testimonials from reputable sources to beat just ONE person expressing disapproval of your products, services, or affiliate promotional efforts.
Worse than that, it may not even be you the person is complaining about. It may not even be a “person” per se. It could be one of the powerful search engines feeling that one of YOUR reciprocal partners YOU have linked to has violated one of their hallowed rules or perhaps been involved with spamming. 🙁
You now have outbound links to a website with “gray bars” or one that has been “burned down” on all search engines. Remember friends, this is NOT the news. Negative search engine press is NOT a good thing by any means.
Q: “Come on… what’s the worst that could happen to me?”
A: Your website could be “greyed out” or banned from search engines!
Ask any internet marketing “guru” or professional what they think is the best and fastest way to climb to the top of the search engines and they will tell you to split test everything and track your results. This is a GREAT start guys and will help you improve your own website, but that has nothing to do with how the search engines view you compared to the other websites they choose to include in their top famous! here! How do we do this you ask….
SOFTWARE SOFTWARE SOFTWARE
Good high quality free or low cost internet marketing software will allow you to keep track of YOUR website stats AND keep track of the competition as well. The reason this is important is simple. When you see someone who is truly successful, there’s no reason to try to reinvent the wheel here, guys. Emulate what they are doing and follow in their footsteps. Remember that success begets success. Check your own progress to see what’s working for you, but when you see those stats alongside the people in the top 10 on Google, it’s even easier to see what they’re doing that you’re not. Find out what works for them so YOU can be successful too.
