The continuous increase in online sales in the last decade has led almost every entrepreneur to create and maintain an eCommerce store. Many don’t even have a physical store and are making a fortune in the e-commerce business. In the wake of this eCommerce boom, many platforms have recorded a huge presence due to their amazing features, out of which only one name Magento has captivated eCommerce merchants across the globe. It leads the market share with about 30% of all eCommerce websites on the web, which says a lot about its credibility among online merchants.
Shopify and Woocommerce are the others, which are now preferred over a host of available eCommerce platforms like OpenCart, ZenCart, X-Cart, Prestashop, OsCommerce, and NopCommerce. If you are also an entrepreneur who is thinking of setting up an e-store, it is best to hire a professional Magento development service, but first, it is advisable to know why it has become the preferred choice of e-commerce merchants.
Main Magento Features That Are Worthy Of Drool
The most important features to know before setting up an eShop that have given Magento an advantage over others are:
exceptional security – Due to cyber security threats, nothing is more important than creating an online store where shoppers can shop without fear. Magento payment bridge is exceptionally secure with a PA-DSS certification. This allows online merchants to efficiently achieve the high standards of the PCI Security Council without spending a fortune. It also allows strong encryption of your electronic data by AES-256 and strong hashing.
easy search engine optimization – Magento eCommerce development is on the rise as it is search engine friendly which is vital to ensure good visibility of your online store. It supports major search engine friendly URLs and inclusion of meta information for products, different categories and content pages for better search engine compatibility. You can also embed a good blog or you can add social media buttons for easy sharing, which is crucial for successful SEO.
Favor responsive design – With a substantial number of online users accessing an eCommerce website through their mobile devices, it makes sense to go for a responsive design. Magento greatly facilitates the same when creating an e-store, which is optimized to work perfectly regardless of any device of any screen size. With Magento, the cost of running a responsive e-store is also comparatively low. A plethora of attractive responsive themes for Magento eCommerce websites can also be found all over the web.
Breezy Product Navigation – Magento makes it easy to display multiple images per product with a zoom feature. You can also enjoy multi-tiered pricing, a bundled product view, and effortless in-stock availability. Visitors can also add site products to a wish list and share products with their Facebook friends, which eventually leads to a higher conversion rate.
Multi-vendor marketplace – You can easily turn a Magento store into a multi-vendor marketplace like amazon.com by using any of the extensions or modules available on the web. This means that one can sell their various products from a single store. Many of these are also absolutely free and without any price!
Perfect integration with applications – The Magento API web service allows you to easily integrate your Magento store with a variety of business applications such as QuickBooks Online, Salesforce, Zoho CRM and much more. This makes your eCommerce business more agile and ensures better returns.
Apart from the features mentioned above, some of the other good features that make it ideal for setting up an ecommerce website are its various promotional tools, easy site administration, catalog browsing, one page checkout, support international for taxes and much more.
Why is Magento considered better than Shopify?
Magento has certain advantages over another popular eCommerce platform like Shopify. While Magento is open source, meaning free for anyone to use, the latter is paid. Here, it is essential to note that the business edition of Magento is not free. However, most of the eCommerce merchants go for the free version as it has brilliant features. In addition, by contracting the services of a company that provides e-commerce solutions, you can have all the functionalities. Paid themes on Magento are also pretty good and available at an incredible cost of just $1, while for Shopify themes, you need to dish out at least $80. You can also have built-in multilingual support for your website, which is possible to achieve in Shopify only with the help of third-party applications.
Following all these facts, it is obvious that you should go for Magento development service to get your dream eCommerce website without hassle. For more details, please feel free to contact Elsner Technologies Private Limited on +1 607 524 4040.
