Day: April 1, 2023

Designing a brand strategy: how to be recognized and stay recognized in a noisy world

Whether you sell to consumers, contractors, or large corporations, your customers are bombarded with messages every day. In this environment, companies cannot assume that prospects, or even former customers, know everything about them. Companies must find a message that strongly communicates their added value. In many cases, they must also manage a portfolio of brands […]

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