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Designing a brand strategy: how to be recognized and stay recognized in a noisy world

Whether you sell to consumers, contractors, or large corporations, your customers are bombarded with messages every day. In this environment, companies cannot assume that prospects, or even former customers, know everything about them. Companies must find a message that strongly communicates their added value. In many cases, they must also manage a portfolio of brands […]

San Carlos Borromeo – Cases of Miracles

Miracles in the life of Saint Charles Borromeo He found himself at odds with the Spanish governors of Milan over matters of a jurisdictional and secular nature. He got into some pretty tough confrontations. In one case, it was only through the diplomatic resources of the Pope and Prince Philip II of Spain that a […]

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