Category: Digital Marketing

The most unlikely leaders walk the Earth than the likely ones. This fact is counterintuitive and goes against popular opinion. But since the “world is flat”, it is now more the case than ever. Unlikely leaders are ordinary people who sometimes accomplish extraordinary things. They are leaders who achieve despite their weaknesses. Sometimes the leader […]

The process of returning textbooks at the end of the semester or school year involves several steps. They include: The student textbook collection; The verification of the numbers of the books with the names of the students; Creating a list of lost books with the names of the students responsible for those books. Inform these […]

If you have a blog and are eager for the rest of the world to discover it, then a roadmap on how to promote your blog is probably what you are looking for. And not just any roadmap, a detailed and descriptive roadmap, so you know exactly what to do, right? Here’s an easy-to-follow plan […]

Grouping, also called Mind Maps, is a great way to save space and time when journaling. For those of you unfamiliar with mind maps, you can Google the words or read one of Tony Buzan’s (the creator) books. At the end I have included the ten basic rules of mind maps. A mind map is […]

If you are a business marketer or have ever studied branding, I would like to recommend some very decent branding books. Let’s compare the two and discuss some of the main themes and where each of the authors came from. The two books that we will discuss are: “ZAG: The # 1 High Performance Brands […]

This TQM article provides insight into a typical strategic planning process that was used in various organizations and proved to be very practical in implementation. The key processes of this typical Strategic Planning Process are organized in 7 steps. The detail of each step is illustrated below: – Step 1: review or develop the vision […]

In fact, the Internet is a wonderful thing. It has vastly changed the way business is done and all for the better. Thanks to the Internet, you can now buy and sell your products from the comfort of your home. From books, shoes, shirts, anything you can think of can be done online. Buying tickets […]

The American Marketing Association (AMA), representing marketers, defines marketing as “The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives “. Effective marketing requires managers to recognize the interdependence of activities such as sales and promotion and how they […]

For an entrepreneur or an organization growing there, any business must keep its production creation practical, marketing strategies, and growth plans. Website building includes certain areas such as colors, style guide, redesign, typography, responsive, and SEO. A recent study led by Harvard Business Review is that the strategies should be used to attract buyers to […]

Your online business will prosper if you master the art of search engine optimization or SEO. Search engine optimization will increase the chances that business-ready customers will see your website. If you know the basics of SEO, your website will rank higher and appear among the best search results. This will allow customers to easily […]