Since plastic surgeons can spend a fortune marketing new plastic surgery patients, they need to be smart about it to get the best results for the least amount of money. Here are 2 tips for implementing a better plastic surgeon marketing plan:

Decide who is your “preferred” patient

Thanks to economic, social and technological trends, and with the help of the Kardashians, plastic surgery has gone mainstream. That means anyone can be in the market for your services.

However, you will run out of time, money, and marketing energy for everyone for every procedure you offer.

So one of the 2 tips for implementing a better plastic surgeon marketing plan is to choose a patient demographic to target. That could be a certain age, gender, or ethnicity.

Or you can fine-tune your approach with a procedure that matches a demographic. For example, focus on breast augmentation and serve women in their 20s or focus on facelift and serve women in their 50s and older.

Consider this carefully and review your goals. Determine what will grow your practice not just quickly but in the long term. The young breast augmentation patient is an easy target; however, it can cost her a fortune to compete for her attention as the competition is stiff. They can be a one-hit wonder and need nothing else for decades.

Whereas, the more mature patient needs more of your services, has more financial means, and cares more about his or her ability and education than saving money. They may also be more loyal and refer you more often, so it’s up to you.

Use the right media channels and messages

Here is tip 2 of the 2 tips for implementing a better plastic surgeon marketing plan: Now that you know your target audience, you want to be where they are with the message they are likely to hear.

On the contrary, falls on deaf ears because your message is not directed at anyone in particular or is seen by the wrong demographic.

Today’s world is so busy that potential patients won’t hear, see or notice your marketing unless you speak directly to them with the right message. And use the correct media channel to make sure they see it. So, instead of using mass advertising to tell the world that “you get plastic surgery,” pick just one body part problem your target market has, include the solution, and get that message in front of them using the marketing channel. sources from which they are likely to obtain your information. .

An example would be posting a question, “Can liposuction give you back your body after birth?” It leads to an article you wrote for women in their 30s and 40s who want to get their “sexy” back after giving birth. She appears on mommy blogs that this demographic visits regularly with a link to her website.

By taking time to consider these 2 tips for implementing a better plastic surgeon marketing plan, you will spend less on marketing and advertising, see better results, and fill your practice with patients you enjoy working with.

what to do next

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