If you are planning to have a fundraiser, consider writing a great description and uploading some personal videos and photos. This will give you the opportunity to be real and personal. If you are considering an online fundraising strategy, it is important to promote fundraising. Consider asking your friends and colleagues to share your page. Other online fundraising tips include:
· Launch a new website optimized for mobile devices
In order to raise money effectively, it is important to have a website that offers good first impressions. There are several tools available on the web that help businesses launch well-designed websites that are easy to update, as well as being mobile-friendly. These tools offer templates that include social media integration. Some of the templates are provided in multiple languages. They give you the opportunity to download low-cost or free themes to develop a mobile-friendly website.
· Launch an email newsletter
For several decades, electronic newsletters have proven to be an effective driving force for online giving. A business may consider investing its financial resources and time in publishing ezines at least twice a month. Various web-based email communication services can help you launch an email newsletter. Fees can be as low as $ 15 for an email list of less than 500 subscribers. This can be a financial challenge for smaller businesses. However, it is a worthwhile investment. If your finances are limited, you may consider asking a major donor to sponsor your ezine for at least a year, and in return, you may consider promoting your ezine business.
· Online Donation Acceptance
Due to the unlimited online banking infrastructure, online payments are possible. Therefore, you may consider setting up an online account to receive PayPal payments made with credit cards. Regardless of how time consuming or tedious the registration process is, it is important to accept donations online. You may consider adding the “Donate Now” button to the home page and other pages of the website and blog. Additionally, you can design a “Donate” page that details how donors can send their donations online, search by mail, send mobile money, or transfer funds.
· Create a Facebook Page
One of the most effective ways to launch a social media presence is by creating a Facebook page. This will give you the opportunity to inform the public about your organization through status updates on Facebook. Also, consider establishing a Facebook group that includes a link to the fundraising page. This can go a long way towards encouraging online giving.
