One of the most famous references to subliminal advertising is the Absolut Subliminal ad. The famous Absolut vodka brand has become an advertising icon thanks to its unique print ads that have created a large following. And one of the most famous of these ads is the Absolut subliminal ad.
The truth behind Absolute Subliminal. Absolut’s subliminal ad isn’t exactly subliminal as it doesn’t actually send a hidden message to your subconscious. Instead, get their attention by using messages that are not completely hidden as the letters are visible to the naked eye. Therefore, the message goes through the usual conscious thought process, instead of going directly to the subconscious.
Absolut’s subliminal ad featured a full glass of Absolut vodka with some ice cubes. The ice features faintly written lettering reading “Absolut Vodka.” Although this is a reference to controversial subliminal advertising, the reason it’s not actually subliminal is that subliminal messages shouldn’t be easily visible to the conscious eye. In other words, it’s really just a parody.
But being parodied doesn’t mean subliminal advertising is something to be laughed at and joked about. According to experts, subliminal advertising is real and you are more exposed to it than you think. In fact, some experts say that making it the subject of a parody is an attempt to cover up the seriousness of the situation.
Subliminal advertising had an early start. As early as 1958, a magazine revealed details about this concept in basic terms to make people aware of these effective persuasion techniques that companies probably use to influence the minds of consumers. So what is this advertising technique all about? And is it something to be warned against?
Is subliminal advertising real? People may have different views on this, but the general belief is that subliminal messages in advertising are real. However, according to subliminal programming experts, subliminal messages in ads cannot make consumers buy something they don’t really want. Going back to the basic mechanics of how subliminal messages work, these messages only speed up the decision-making process or empower consumers to take action in response to a need they already have. Subliminal messages cannot sow needs, but they can reinforce needs and desires that are already present in the person’s mind.
So subliminal messages are not something to be seriously warned against. After all, it even gives you an extra push to search for something you really want within yourself.
Unfortunately, some companies have been known to use negative messaging bordering on sex and violence to get people’s attention. Subliminal programming is indeed a powerful tool, and it cannot be avoided that some take advantage of it to use it for purposes that are not exactly noble. So while subliminal advertising isn’t really something to be scared of, it also helps to be aware of them. It is known that there are many ads and companies that use inappropriate topics like subliminals to attract more attention from consumers, and if you know about them, you can keep an eye on their ads.
