The final answer is “Maybe.” Hey… what did you expect? I’m a lawyer! But let me explain more. The correct answer to almost any marketing question is “test.” That’s the only way you really know the true answer. But we can learn from the results that others have and adapt them to our marketing. When it comes to PPC (pay per click) search engines, you know that not all are created equal. Google and Overture dominate the market. The total traffic you get from them will dwarf the total from all other PPC search engines combined. But does that mean there’s no money in the little ones? On the contrary. (That’s the fancy French way of saying “No.” And I probably spelled it wrong. It’s been a long time since my high school French class.) Before I give you some suggestions, keep in mind that your results will vary: always. This is the most important point of this entire article: your conversion rate will vary from search engine to search engine. A lot. Up to 300%. You can run an ad on Google and get a 2% conversion rate from visitors converting to buyers. Then run the same ad on Overture and only see a 1% conversion rate. Always… always keep track of your promotions and results. They will be all over the place in terms of conversion. Does that mean you should stop the ads with the lowest conversion rate? Absolutely not… unless you are not showing a profit. ah Remember, it doesn’t matter that the conversion rate varies as long as you make a profit! Let’s say you don’t have backend marketing in place, so the only money you see from a customer is on the single sale that makes $30 profit per sale. And you need at least a $15 profit after costs. With a 1% conversion rate, you can pay 15 cents a click and still make your numbers work. You’ll get fewer clicks than if you bid higher, but you can still make the numbers work for you. Of course, every PPC campaign you set up and run profitably can basically be put on autopilot. You don’t have to micromanage campaigns. Just let them continue to attract buyers. In general, you will find that the smaller PPC search engines have lower conversion rates than the big two. But they also tend to have a lower average bid. Just track your clicks and sales so you can adjust your bids to make your numbers work. Even if a specific campaign only results in 1 most profitable sale per month, that’s a sale that can keep coming month after month. Do that for just 50 or 100 keyword/search engine combinations… and you’ll get some nice extra cash. If you go to http://www.ShawnsNews.net/ListPPC_SE.html you can get a huge list of over 600 PPC search engines and read reviews of the top 30 or so. You’ll also find that these listings are often somewhat out of date, but it’s still a good resource. Yours in success, Shawn Casey