There are many ways to tell if you are successful with your personalized stuffed toys or not. But if there is something that you can check and that will give you a very clear idea of where you are with your stuffed animals, it is the numbers. Numbers don’t lie and depending on the figures and statistics, you’ll see if you should continue making stuffed animals or if you need to tweak your designs and strategies.
Many people wonder if they should focus on statistics or not. Should you really do numerical calculations? Most people make the mistake of basing success on the number of sales of their custom stuffed animals. For example, there is a good chance that you can sell half of your stuffed toys in a single day. Does that make you successful? At first, most people would think that those are big numbers if you decide to make stuffed toys and sell them. But they’re in for the surprise of their lives when something doesn’t seem right at the end of the month.
You are probably expecting a lot of money because you have been selling a lot of your custom stuffed toys. So where is the money? How come the cash register isn’t overflowing with money from the sales of your stuffed toys? You have no choice but to check the statistics to find out what happened. Unfortunately, you may not have the information you need because you didn’t gather the numbers in the first place. You just decided to make stuffed toys and thought that all good things will follow.
That’s why it’s important to keep track of all the relevant numbers. These will give you an idea of what is going on. Don’t just focus on the number of custom plush toys you’ve sold. Take note of how much it is to sell them. Also, it would be a good idea to take note of the numbers that can show you which ones work and which ones don’t. For example, you can collect the numbers for all the sales strategies you have for stuffed toys. These numbers are called key performance indicators. It might be a good idea to channel the funds you have for strategies that don’t work toward strategies that do work.
If you have a website, it is important that you also study the numbers. A good place to start is by checking the number of visitors you have per month. It can show you the good or bad months for your personalized stuffed toys. Obviously, your visitors will go up during the holidays. If not, then something is terribly wrong. If you can’t build interest in your plush toys over the holidays, you may want to improve your website marketing to get more exposure. Another important number to keep in mind if you have a website is the leads you got. Don’t worry if your lead to visitor ratios are low. But you should see the numbers go up.
If you decide to make stuffed toys, be prepared to look at the statistics. Don’t worry because numbers are your friends in this case. They are like your friends who will tell you if your custom stuffed animals work or not.
