The key to success in internet marketing is to find a niche market, a specific area of interest that people want information about, and market products related to it. There are literally thousands of niche markets available to choose from, and the opportunities for the internet marketer are endless. But how do you go about finding a profitable niche? This is one of the most important questions an internet marketer must have answered before beginning the process of making money online. There are many ways to do market research that will help you find a profitable niche.
* Google – Using Google’s external keyword tool is a great way to get ideas about what people are searching for and how much competition there is. Just google “keyword tool” and you will find it. Once there, you enter any keyword and you will see how many searches per month are made for that topic. You’ll also see related keywords or phrases that you can compare. The next step is to go to Google and type your keyword or phrase in quotes. Then, at the top of the page, you’ll see a number that tells you how much competition there is for the keyword or keyword phrase you’ve chosen. The magic formula is high searches, low competition.
* Amazon – is another great place to find a profitable niche. Do a search for what books people are reading, what the best sellers are about, and this will give you ideas of what people are interested in. These are products that people are already spending money on and can help you settle on a popular niche.
* ClickBank – As some of you may know, ClickBank is the largest online store for digital goods. Doing a search for popular products can give you ideas about a niche that interests you and is profitable.
* Dummies.com: This is the site of the famous Dummies books that many may be familiar with. They do extensive market research to find out what people want to read and about what topics. Use your research to find a profitable niche that people are already spending money on!
* eBay Pulse – This is a tool provided by eBay that will tell you which products are the best sellers. This can also help brainstorm for you what people are spending money on and in what niche.
Here are some places to start in your market research. These days, finding a profitable niche has become much easier than in the past. The whole process can be very exciting, but get ready for your creative juices to start flowing in a big way! I have lost a few nights of sleep from brainstorming too late at night. So maybe start in the morning :).
