Unique content is essential to the well-being and popularity of any blog. Google sends traffic to websites it deems authoritative, and today that doesn’t include websites that have duplicate content.

Content is still king

Not only is the king happy, so is the queen and all the pawns, and they work together in concert to make a wonderful and enchanting kingdom. Okay, seriously… all types of content you put on your blog, or someone else’s as a guest, needs to be considered unique by search engines for Google to care about it.

Understand what Google’s job is

Google’s job is not to send you traffic. Google’s only job is to deliver relevant content to your audience. They don’t want to send them to the same article, rotated in various ways until it looks and reads wrong. It’s your job to send your audience the correct information. When you do, you’ll soon understand that your job is to provide your audience with unique and relevant content so Google can do its job.

Get variety Focus on formats

There are many forms of content such as videos, articles, blogs, images, etc. Focus on providing a variety of this type of content so you can repurpose your content without making duplicate or misrepresented blog posts.

Quality and relevance also matter

As you focus on unique content, remember that quality and relevance are also important. When you focus on those things, uniqueness builds almost automatically.

deliver value

Google wants every web page it sends its audience to to be valuable, if not very valuable. If you can focus on delivering high value to your audience, you’ll be much more likely to get Google’s goodwill.

Provide your unique perspective

Don’t worry if you want to tell the same story someone else is telling. That’s not the problem. You simply need to add your unique perspective. For example, if you’re purchasing DIY home repair PLR, add your own images and your own keywords and examples.

Create your own and pay some

Getting enough content under these circumstances can seem like a difficult thing to do. But you can combine content you’ve created with content you’ve purchased, like PLR ​​or ghostwritten content, to make something entirely new.

Creating unique content doesn’t have to be difficult, but it is very important, not only because you want search engines to recognize you as authoritative, but also because you want your website visitors to find value in your work.