Digital books are a great way to quickly get your content into the hands of millions of readers. But what about the sale of digital books at physical events? You can tell people about your book and how good it is, but they can’t really buy the book unless you have a kiosk set up for it or a mobile card reader for them to buy at the time. If you want a better approach to selling your digital books at physical events, you will be happy to know that there is something you can do to improve your marketing.
The sale
What are you selling? Digital books, of course. However, that is information in a digital space and people cannot touch it (unlike physical books). So how do you sell a digital product at a physical event that people can actually touch? It all comes down to coupon codes. Some companies, like Enthrill, sell coupon codes at low prices that you can use however you want.
Is that how it works. First, you buy the coupon codes. Pricing is currently set at $ 1.50 per code with a minimum purchase of 100 coupons. You can then upload your book to their servers and whoever enters the code will get your book. You can also do this by creating your own coupon codes and uploading books to your own website or server, which will lower the price, but this approach requires some technical knowledge and a website under your full control (so there are no websites free).
Regardless, you’ll see that even paying $ 1.50 per coupon code can still yield some lucrative results.
Make a product
Now that you have the coupon codes, what do you do with them? Do you write them in a notebook and distribute them? Do you write them on business cards? The best thing to do is print them on small items that you can sell. This allows you to make your product more valuable while improving your marketability.
For example, let’s say you have a cookbook. You can sell a small bag of ingredients and put a label on the bag with the coupon code. Or, you can sell spatulas, spoons, or other kitchen utensils and print the coupon code on them. Now let’s say your book is about weight loss. You can print the coupon code on pedometers, portion control plates, resistance bands, or various other items. Just sell the item for $ 10 and you’ll have a nice profit and a new reader. Even with the additional promotional item, you should be able to double your investment.
Simpler approach
If getting a promotional item and printing codes is too difficult, don’t worry. There is a much simpler approach that, while not as effective, can make you a lot of money. Enthrill is happy to print the codes on gift cards for you to distribute during your event. If you’d rather print the codes yourself to save a little money, you can buy business card paper from your local office supply store, get a business card template in Word or whatever word processing program you use, and print them out. for a few pennies. a leaf.
While people prefer an actual item that they can wear, and the item will be more attractive than a gift card, you can still make them an effective tool with enough marketing. You will just have to work harder to sell your product. This approach is best if you are concerned about spending too much money and it is your first event, or if you have a more conservative audience that would prefer a simple gift card to a promotional item.
conclusion
Physical events present a great opportunity to sell your book. However, you are at a slight disadvantage because your book is not printed and cannot be touched. While this seems like a problem, you can still sell your product without much effort. A good coupon code provider combined with some promotional items can help you launch a successful event where you earn money and get readers simultaneously.
