It’s easy to get the rights to other people’s interviews. You can simply request the rights. You know a lot of people are sitting on a lot of content that they don’t place a lot of value on.

Perfect example; Hamel art. Art Hamel is a business buying expert and I have been selling his business buying course for the last five years and I met him on eBay. He had an auction on eBay and he was selling all these old seminars that he used to sell back in 1985. I contacted him through eBay and we got talking and found out that this guy was a real business buying seminar expert. He had the number one seminar on one of the biggest shopping channels, put 100,000 people through his training, and that’s how I met him. This guy was an expert, but he was no longer selling his old seminars on cassette tapes.

So I was looking for products to sell and I asked him if he would be up for an interview and that’s how it all started, with an interview and with that interview I must have sold 150 to 200 of his old cassettes. I would buy them for $25 each and send them to me in big boxes and they were cassette tapes, these brown cassette tapes and they really looked like they were from 1985.

But it all started there and since then I’ve had probably 13 hours of interviews with him over the years and we ran out of cassette tapes and digitized the product. So that was something that someone was virtually throwing away, leaving them on eBay. But I was able to turn that intellectual property that he was pulling off eBay for peanuts into a product and then we used a combination of the audio interview I did with him and a sales letter to sell the product.

After you get your interview done and you’ve done your research properly, you can start having interviewers write your sales letter for you. You can talk faster than you can type. By doing these interviews, you are creating great copy.

Sometimes you need to create sales letters in addition to your audio that help sell your product or service and you’ll save a lot of money because you can take the interview transcripts and go to a professional copywriter and say, “Take these transcripts and create a sales letter.” sales for me”. Basically, you’ve created it and he’ll organize it, create the headlines, make the transitions, and come up with some strategies, but you can do it for a lot less money than if you went in and tried to create a sales letter from scratch.

So asking is number one. Another thing you can do is authorize interviews of people. Elson Eldridge gave me the rights for free because I asked for them, but let’s just say he wasn’t that willing to give them to me. I can say, well, I can license that interview and I’ll pay you $100 a year to use it on my website. That’s something you could do, you could buy them outright. He said, “Hey, I’d like to buy your collection of audio interviews. Would you be willing to take X amount?” Or they can rent them out so you can borrow them and pay rent, that’s like a license. Or you can exchange something for them.

There’s a good chance that if you have someone do some audio interviews and from what you’re learning with me, you’ll be able to take those interviews, you can clean them up, you can put some great marketing on them, and you can use them to sell your products or other products. . You will be able to do a lot with them and you could probably get a pretty good deal and pick them up just by asking or getting a license. Just make it work, see what they want, see what they’re doing with them. Just ask questions.