Micro Breweries
A number of factors are contributing to the growth of microbreweries and craft beer. These include increased production, greater diversity, new ingredients, and growing popularity amongst millennials.
The Micro Breweries industry has been undergoing major changes over the last decade. Many breweries have been working to rethink their approach to decision making. They’re also looking to tap into local communities and use their customers’ spaces as marketing platforms. While many breweries are now using their taprooms for a variety of purposes, others are creating additional brewing locations.
Microbreweries have had to adapt to strict regulations in markets. This includes the need to produce small batches. Some of these breweries have had to choose between investing in their own beer production or sourcing ingredients from larger companies.
Micro Breweries – The Future of Craft Beer
Craft brewers are also faced with challenges involving racial equity. In the US, more than half of all beer produced is now brewed by small businesses. Despite this, there’s still a significant portion of the craft beer market that remains untapped. Fortunately, the demand for good beer is here to stay.
Brewers are racing to innovate. New flavors and ingredients will enhance the appeal of craft beer for a global millennial demographic. Similarly, smaller breweries have the advantage of being able to try out new recipes without having to waste too much of their ingredients.
Some of the biggest challenges in the craft beer industry include labor shortages. Most craft brewers employ people who live in the same community as the brewery. However, there is also a large demand for managerial positions. Specifically, the most in-demand roles involve sales managers, operations managers, and marketing managers.
As a result, there are more opportunities for people with entrepreneurial spirit to step into these positions. Especially in the future, these jobs are expected to be in high demand.
Craft brewers are also tackling issues like racial equity, sexual abuse, and a lack of labor. Although a lot of the craft breweries in the US are small and independent, they are still a fast-growing segment of the industry. Almost 9,000 U.S. based breweries compete with hard seltzer, which makes up the largest portion of the alcoholic beverage market.
Despite all these challenges, the future for craft beer is bright. Demand is increasing, new breweries are coming online, and the influx of brewpubs is helping to fuel the growth of the regional craft beer industry.
The industry has been a hot topic in recent years. Breweries are working to improve their recipes and expand their brewing capabilities. Typically, it takes about 18 months to bring a brewery to market. Smaller breweries have multidisciplinary teams that can handle multiple functions.
During difficult times, breweries can reengage consumers by launching special events such as beer weeks. Beer weeks give consumers an opportunity to try new brews and raise the bar on quality. Several breweries have reported a spike in their online sales. During the first week of a lockdown, one brewer’s online sales rose from PS100 a week to PS15,000!