Before you embark on your online video production strategy, you need to get a few things straight. Video has the potential to increase your sales and get many more subscribers, so it’s in your best interest to spend time planning how you plan to best use web video production.

You need to ask yourself who your target audience is. Understand your demographics and any other details you feel are necessary. YouTube has the power to increase your traffic, but you have to know how to use it.

It really isn’t worth jumping on the bandwagon and doing something just because someone else is doing it. Any digital video marketing you undertake must be a strategic benefit to your business, otherwise you won’t get the results you want.

Discover a website video production strategy that you think will be a good fit for your business model. Once you’ve done this, you’ll find online video production services that can help you achieve your goals.

These questions must be answered:

• Does your client use the internet?
• How fast is your internet connection?
• Are they using their mobile phone to access the Internet?
• Are your company and its products familiar to the customer?
• Do they buy from you regularly or have they bought in the past?
• Is there any other service you can offer them?

If you find that your customer base is using the Internet, you will immediately know that they will be able to access video content. It would be a fair assumption to conclude that you could be targeting them with online video content. By marketing on YouTube, you will have a better chance of getting sales and new customers.

video marketing secrets

The main video site is YouTube and it has a large number of users all over the world. However, there are plenty of other video sites that you can upload your video to as well. There is a site called Metacafe that is quite well known.

There are also many other sites and the more you distribute your content, the better traffic you will get. Try to vary your online video production marketing and you will reap the rewards.

Use video editing software to insert your website link into the video itself. You should let your viewers know how they can contact you. Also add the link to the YouTube description box after you’ve uploaded the video.

Before doing any video production on the internet, you need to do keyword research very carefully. If you get it wrong, it can have an effect on your video’s ranking in search engines.

With online video production, it’s important for people to be able to locate your video; Otherwise, it will be difficult for you to get traffic and, indeed, sales.

With this in mind, you need to choose keywords that have adequate monthly search volume. Both related keywords and what are known as long-tail keywords are worth looking at.

Once you have your main keyword, go ahead and name the video file. The file name must have the keyword somewhere or it could even form the full name. When the video is uploaded to YouTube, the keyword should also form the video title and be added in the description box somewhere.

What kind of online video should we be creating?

You should try to inform or educate the viewer about your product or service. It’s nice to add some humor to it too, but this isn’t always possible.

Try not to make the video too boring and at least sound happy. This should help create a production that draws the viewer in. The length of the video should be around two minutes; otherwise, the person watching may get bored and watch others’ videos.

People love to be educated about things and you can demonstrate your product or service to them in the video. You will see many examples of this on YouTube. See demos or reviews of your favorite camera or smartphone.

We all love honesty in our reviews, so talk about the good points, but don’t be afraid to mention the negatives. Your online video production will earn the viewer’s trust if you provide a good honest review. The better your video, the more visitors you will get coming to view your website.

video presentations

Have you ever given speeches or seminar presentations? This would be great footage to capture on video. You can upload this to YouTube, but you can also sell it as a product, maybe as a DVD. People interested in your regular content would be keen to purchase something like this as it offers tremendous value.

vlog

A video blog is also called a VLog. If you’ve seen or used a blog before, then you know it’s all about reading text. A video blog is essentially blogging on camera. Why not film someone talking about the company or product and upload this footage to your vlog? You can also make a video blog about everyday events in your life or your business.

video testimonials

Have you ever seen a text-based sales page full of testimonials? Sometimes they have a photo of the person giving the testimonial. The problem with this kind of thing is that you can’t always trust these testimonials.

A video testimonial is better. Ok, trust may not improve much, but at least being able to see and hear a real person giving the testimonial may be more favorable. Sometimes you can see video testimonials after a seminar, for example. Audience members talk about how they found the event.

Video sales pages

A long, dry text sales page can be hard to grab our attention. Why not turn them into video sales pages? It may take a bit of preparation for online video production, but the results are much better, especially if you’re making videos for small businesses.

When there is a voice speaking the sales text loudly, it helps build trust. You can even demonstrate the product on camera. You also don’t need to show yourself on camera. You could use the words from the sales page in the video and talk about it. You would be narrating the sales page in effect.

If all of this escapes you, find an online video production company that will take care of everything for you. There are also plenty of online video production courses available to get you on the right track.

conclusion

Choose the right online video production strategy for your business. Make sure it will be useful to you. You have the opportunity to get better sales, increase your customer base and really make a name for yourself using online video production.