Without genuine and credible data, running any inbound B2B marketing campaign is next to impossible. Most B2B marketing efforts, such as emails and webinars, rely heavily on up-to-date and well-maintained data to generate new business.

Organizations buy or rely on internal customer databases to run campaigns.

Email marketing and social media marketing play an essential role in lead generation, increasing subscription rates and sign-ups. But no matter what method a marketer is employing to execute their campaigns, eventually the key to producing quality leads is a clean, up-to-date customer database.

A database with dirty data and incorrect information can seriously affect your return on investment and, at the same time, affect your ongoing marketing campaigns.

How should a marketer retrieve credible data?

One way to have credible data is to obtain a database of licensed customers from trusted service providers. Data licensing is a service through which a marketer can gain access to clean, real-time and correct databases according to their needs and preferences.

Once a marketer provides the service, it becomes the licensee of a particular piece of data. However, the time period differs from each service agency.

Due to its validity and reliable knowledge of clients or prospects, that more than emails and contact numbers, industries and companies have no choice but to depend on such services.

Unlike automated lead generation software solutions, outsourced data licensing services really help marketers generate targeted leads.

Dependence of B2B marketers on licensed data:

In general, the size and quality of the internal database can sometimes lead to poor lead generation. The reliability is perhaps low because the database is not constantly updated.

Similarly, through data licensing services, a marketer can purchase sets of segmented and validated customer databases as they help increase the performance of inbound marketing campaigns.

A B2B marketer gets access to a variety of services and databases by opting for data licensing services. In addition to maintaining and increasing data hygiene, a marketer can gain access to personalized mailing lists, send emails to segmented target groups, and also conduct market research activities to better understand their current customers and clients.

In conclusion, an organization that does not manage its databases takes the success of its organization to the nadir. With the ubiquitous presence of competitors in the industry, having a weak and incomplete database can only reduce the performance and brand image of the company.

Data licensing services, on the other hand, claim to act as a catalyst to generate more leads through validated and credible means. Ultimately, it is up to the business to choose or go ahead with outdated data generation techniques.