Many people wonder why an SEO campaign takes so long to take effect. In this article I will discuss some of the reasons why SEO takes time and cannot be done quickly.

Let’s start with your website and say you have a 10 page website. If your search engine optimization company has made the necessary changes to your content, meta tags, etc. Then it can take search engines up to a month (in some cases never) to re-index your web pages to reflect the new changes. So with just the work on the site, you can see that all of this takes time and is out of the reach of the search engine optimization company. However, there are a couple of things you can do to help speed up this process. Adding a sitemap.xml file to Google can help speed up the process. You can also get new links pointing to the modified pages from an external source. If you have a website that adds content on a regular basis and has a lot of pages, this can help search engines index your website more quickly. Since they will visit your website more often as they know you are adding content all the time. Search engines want to return the most recent results. If you have a new website, getting the search engine to re-index your pages quickly can be more difficult.

Now let’s take a look at link building and say, for example, you’ve placed a link in a quality directory. Since most good directories have a backlog of the listing to go through, in some cases it can take months before the directory publisher reaches your link. Then you need to check that your website is relevant to the category you posted it to and then put the link in the directory. Now the rules will apply as stated above regarding getting the page re-indexed for search engines to take your new link into account.

As you can see from the information above, it can take some time for your search engine optimization company’s hard work to take effect. You just have to be patient. Once it starts to take effect, you can see the benefits that search engine optimization can bring.