The brand is an important element in the creation of networks and relationships. It helps you to properly connect with others and market your business, products, services, etc. But, if you are in the process of rebranding, then you need to find new strategies to connect with your current and future networks.

Listed below are insightful ways to establish a new image that will resonate with your contacts.

Messenger service

As your brand changes, it is important to develop a message that is clear and not confusing from the previous brand. Use all avenues to express your new identity and make sure it is consistent. Be frequent in your correspondence and explain the new change and how it may affect the relationship, the business, etc. Keep your networks up to date on the changes and their progress.

Follow up

As stated above, you need to be consistent in informing counterparties and organizations about your rebranding efforts. Don’t forget to follow up. This allows you to add more information, relevant details and reinforce your message. The more contact points used, the better. Also, use the most effective follow-up communication paths for your various connections/audiences.

The launch

Whether you’ve launched your new brand or are in the process, make sure you have a method or plan for your initiatives. This can be as simple as updating your social media platforms, sending an email or text notification, or making personal contacts. Regardless of how you decide to do your communication, be authentic and true to yourself and your values.

Use these tips to successfully produce a new image and identity for yourself. Apply networking to continue to build strong relationships and spread the word.