I am going to give a brief description of how to write a sales letter. You don’t have to be a professional genius; you just have to be honest, convincing and informative. You don’t even have to try to sell the product; just let your subscribers know how to get it…from YOU. You can find details by signing up for my newsletter on my site (in my signature), but here’s a basic outline.

First of all, it must attract the reader. This part of the letter is usually very short and uninformative. You have to think of a couple of sentences of very interesting, shocking or just plain offensive material to grab the reader’s attention. Eg “The (product) that puts experts out of business!” Anything that gets someone to filter your message out of an inbox full of spam will work. It’s smart to engage with the reader in this introduction as well. Find out what your niche wants and be sure to let the reader know that this is what he is aiming to achieve.

The next part is presenting your product. Now you don’t want to reveal all the details of your idea yet; in fact, don’t do that. Just give the reader enough basic ideas to assure them that this is what they need to put the final tools in place to succeed in their business. Give them the name and basic function of your product in this section.

When you have introduced the product, explain the meaning. Let the reader know exactly WHY they need the product. More specifically, let the reader know why you need YOUR specific product. This is the part of the sales letter where you really entice the reader to read the long copy. Make sure you are convincing and effective in this area of ​​the letter; this is where you actually sell your product.

Finally, the easiest but most omitted part of the sales letter is telling your subscribers WHERE and HOW they can get your product. This is as simple as directing them to your link, subscription form, or sales cart. Be direct. Be honest; and tell them exactly where they can get their VALUABLE product.

In all of this, remember to never sell directly to your reader. Let them know the benefits and match them to your needs. So all you need to do is be ultra-informative and credible. For more information on credibility, see my article titled “The Magic of Credibility.”

Good luck!