When you hear the word “copywriting,” do you immediately think of long sales pages, compressed pages, and spam?

You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, that is, by definition, copywriting.

1-Facebook

We all love hanging out on Facebook and chatting with friends, catching up on the latest funny videos, and enjoying a pointless “quiz” or two. But for coaches, Facebook is much more than that. It’s a place to connect with potential customers, and that means when you share your latest blog post or show with your business friends, you need to keep good copywriting in mind.

2-LinkedIn profile

What sets you apart from the other coaches in your niche? Your LinkedIn profile is where you share what makes you the best person to solve the problems of your ideal client. It’s where you scream about your credentials and let your ego run the show. Think of your LinkedIn profile as a resume and be sure to list your most impressive credentials.

3-About the page

Here is your chance to have fun while honking your own horn. It is important to know that the About page is often the most visited page on a website, so it is a critical part of your overall brand and message. The purpose of your About page is to entice people to want more information about your services, so be sure to include a call to action on the page.

4-Blog posts

All blog posts have a job to do. Perhaps they are intended to lead your reader to a sales page. Perhaps you are asking readers to subscribe to your mailing list. Maybe your blog post is designed to start a conversation. Or maybe it’s just about sharing great content and inviting readers to find out more by clicking on related posts. Whatever the job, it’s the copywriting that draws your reader into the next action.

5-Twitter

One hundred and forty characters is a very small space for engaging content, but that’s exactly what you should do if you expect to use Twitter as part of your overall marketing strategy. Think of tweets as email subject lines and craft them to convey as much information as possible while enticing readers to take action.

6-Graphics

If you are using graphics for posts on social media platforms (think Instagram, Facebook, Pinterest), you should also be aware of the copywriting there. It’s simply called a “short copy” and it’s still important that it be effective, especially since it’s even shorter than a tweet. And, of course, you can have another copy to accompany the graphic.

7-Email

Whether you’re emailing about a new product or service or just letting readers know that you have a new blog post, your email definitely qualifies as copywriting. In fact, even the personal emails you send to prospects contain what we would call copywriting.

The fact is, copywriting is everywhere in your business, from your sales pages to your invoices. Whenever you ask a reader to take some action, you are writing a copy, and the more comfortable with the idea, the better (and more natural) you will become.