Is your business languishing? Since he is still in business, it is clear that the business was doing well at one point. The good news is that you have learned a lot about marketing your products and customers. The bad news is that sales are falling. The best news is that you recognize that it is time to turn around and reinvent your business with the help of angel investors.
Although angel financing is considered by many to be primarily seed funding, the fact is that there is complete freedom to seek and structure financing in any way that meets the needs of angel investors and their business. Using what you have learned in the past, even through mistakes, you can reinvent your business as a new company and come out stronger than ever.
It is also a fact that companies need to reinvent themselves periodically. However, the reinvention often comes immediately after the experience. People change, the economy changes, the market changes, customer needs change – all good reasons to reinvent your business and accelerate revenue once again. Experience can teach entrepreneurs that the business is solid, but you need a new approach to penetrate the market, a new service or product to complete your offering, or perhaps a new look or refined brand image that will attract success. the market niche.
It’s a shame that so many companies with great potential end up going bankrupt simply because the owners refused to adapt. This became very clear as the recession and now the slow recovery unfolded. The economy changes periodically and the successful business can change with it. Stubbornly refusing to change a brand that has become outdated is not good business practice, even if you have spent years developing it. A brand will not be useful if the business fails because it did not listen to the market.
Marching towards innovation
Angel investors have proven to be an important source of funding in a slow economy. Fueling new business start-ups by providing business financing, they also drive business reinventions. It also makes perfect sense because angel investors are interested in innovation, new ideas, and new approaches. Businesses decide every day to change course in order to better meet the needs of customers or a changed market. Some of the best-known reinventions, such as Apple, GE, and HP computers, are textbook success stories. Large companies can find business financing through banks and equity partners. Smaller companies can turn to angel investors.
It’s a shame that so many entrepreneurs refuse to turn around when all the signs point in the opposite direction. The benefits of changing course are outweighed by the fear of failure, and yet that is exactly what happens in many cases: failure. Angel investors are willing to take risks if you have a strong business to reinvent in a changing economy and market. Angel investors appreciate innovation and new ideas in any area, including:
Technological innovation that leads to new products or services.
Exclusive brand redesign
Expansion of services or products or services to serve new customers.
Identification and service of new market niches
As an existing business, you have a track record that shows you can operate a business, identify a market, and serve customers. You can approach an angel investor with proof of success and that is a powerful sales pitch.
Saluting your core competencies
Your core business competencies serve as a starting point for reinvention. They represent the business strengths on which new products and services can be developed. Angel investors can fund innovation that breathes new life into your business, whether you want to expand product or service offering, increase market share, or rebrand. Show angel investors the value you have to offer clients and they will have many reasons to support your efforts with trade financing.
