The 4-hour work week and how to take advantage of marketing systems

The 4-Hour Workweek is one of my favorite books. Did you know that you can leverage marketing systems to do all the heavy lifting for you?

This dream is not only possible, it is very likely when you have everything set up correctly. Combine paid advertising with free marketing strategies and you will be like superman.

Invincible against doubt and unworthiness. That is the true dream of true online success. So let’s dive into what you need to do to make all this happen.

First of all, make sure you have the highest converting product on the market. It doesn’t matter how many people you can get to see your offer. If the deal isn’t something they’d sell their car for in order to pay, it’s not good enough.

The truth is that the product is everything. So choose a product that solves a burning desire that your ideal customer has. This will almost guarantee constant earnings online.

To achieve the 4-hour workweek, you’ll need to automate the entire process. This is where email marketing comes into play. Email is still one of the best ways to generate traffic. You can literally email your list and earn money the same day.

This is just a fact. But how do you get these emails in the first place?

Second, create a sales funnel that offers a free bonus or incentive for your target audience to sign up for more details. This will be your lead magnet. A lead magnet or capture page should be very short and simple.

It should be interesting to your target market and make them feel like they really need what you’re offering.

This will have a short title and a subscription form. Make the headline exactly what they’re looking for. So if your ideal client is looking to close more real estate deals, you might say something like “How to close 5 major deals in a month and build a $100,000 a year real estate deal.”

Then offer a free guide that gives them the exact steps to do exactly what you said on the lead magnet page. This will be critical to your success. If the landing page after subscribing to your mailing list is not congruent, they will just close your pages and ask someone else for advice.

Third, use “Search Traffic” to get unlimited leads for your lead magnet. Start with a budget of $25 per day and slowly scale up as you get more data. You should get to a point where you get 1 sale for every $10-$45 spent on paid ads.

You can do Google Ads, Bing Ads or Media Buys. These are great ways to get traffic. And when you start to see profit, it only takes 30 minutes per day to manage your campaigns.