The Ideal Macaroni and Spaghetti Factory knows that it has to keep looking for better ways to retain its loyal customers and attract new ones.
Henry Lim, your vice president of sales and marketing, provides the following guides and directions on how to achieve this:
Upgrade your production technologies
In Ideal’s case, its automated machines helped the company achieve consistency in quality and achieve greater efficiencies. Among other benefits, this allowed the company to meet strict restaurant product standards, thus further expanding its pasta market.
Use top quality materials
Ideal’s premium pasta uses imported wheat, and its pasta products are made from high-grade, enriched wheat flour.
Pass savings on to consumers
Try to keep your overhead low so you can sell your products at more affordable prices.
Introduce affordable and easy-to-prepare recipes
In keeping with Filipino tradition, pasta is still served primarily on special occasions. You can change this image of consumption by introducing easy-to-cook pasta recipes, like what Ideal has been doing.
Join trade shows
By doing so, it can help you meet new customers and increase product awareness.
Expand your product line
Don’t stop at what you already have. Expand. As a strategic move, you may need other products to support your main product. In the case of Ideal, it also offers oats from Australia Harvest and premium popcorn from Morrison Farms, sourcing them from Australia and the United States, respectively.
We certainly hope that these tips from the Vice President of Ideal Paste have motivated many aspiring entrepreneurs to succeed.
