Videos are now the preferred medium of communication in this digital age. This trend is expected to grow in the coming years. Experts predict that videos will generate more than half of online traffic by 2019. If you take into account the number of YouTube subscribers, this prediction will be true.

Video production is a must

What does all this mean for your business? On the one hand, you cannot risk not taking advantage of the power of audiovisual content. However, it’s important to note that not all videos deserve the attention the creators hoped for. There are billions of videos on YouTube, but only a few get millions of views and shares. It is clear that there is something missing in the videos that do not attract attention.

Get the most out of video production

  1. Hire the right team – The usual question is “what does it take to produce an amazing video that not only gets the message across in a creative way, but is also engaging enough to get a huge number of views?” In this case, the client must start by hiring the appropriate audiovisual content production team for the project. Not all video production companies are right for every job. They must have the specific skills and experience to follow your vision. It all starts with a well-planned quality video. A well-thought-out marketing strategy should be put in place to target your core audiences, be it on your website home page, landing page, or on social media.

  2. Get all the details in advance: Do you understand the scope of the task? Do you know what kind of work will involve the achievement of your goals? Understanding the full scope of the project will help you plan it better. Get details on milestones, required approvals, timelines, and budgets before the task begins. Everything should be put in writing in a creative brief. Be sure to also plan adjustments in case of changes.

  3. Understand the limitations – Just because you have an all-star video production team working on your assignment doesn’t mean they can work miracles. You must understand the limitations that are part of your project. Set realistic expectations to ensure your work is successfully completed on time and within budget.

  4. Set milestones – Setting intermediate milestones is a great way to keep track of the task and make sure you’re progressing as you should. This is especially important for long-term projects. These milestones will help you hold the team accountable. They will also help ensure that you provide feedback as the task progresses. This limits the number of reworks and therefore saves time and money.

  5. Know your role – Clients often struggle to determine what their role is when it comes to video production. Some clients like to be hands-on and get so involved in the project that they stifle the creativity of the team selected for the project. Other clients take the hands-off approach and end up with results that don’t come close to their vision. It is important to discuss your role with the team before the task begins. Find out how involved they want you to be and let them know what you think about the role. Find a happy medium that all parties are comfortable with.

  6. Evaluate the task – Evaluate the success of the project when you are done. What was successful? What went wrong? What can you improve on in the next job? The end of a task is a good time to learn and reevaluate your approach to projects. Learn from past mistakes and ensure you make better decisions in the future.