Speeding up a website is naturally important.

Why?

Well, the natural reason is that Internet users expect immediate results. If a page takes too long to respond to a request, the user is likely to go elsewhere.

Until now, this has been ignored by search engine ranking, of course, when it was so slow that the crawler moved on. But now Google will help these users by including the speed of a page when determining page results. This means that the additional “page speed” signal will now not only affect the user experience, but also affect the ability of users to find your site in Google in the first place.

Google considers more than 200 signals when determining search rankings. That’s over 200. That’s why SEO work can be so complicated. There is a new signal partner announced by Google. “Site speed”. Site speed is basically the loading time of the site. Maybe 90% of your page is fast, but one element on that page takes a long time. Well, that could hurt your search results.

If you are a webmaster or blog owner, you can test your site’s load time at a glance. There are plenty of tools to verify this signal.

1. Page Speed ​​- Firefox/Firebug plugin that evaluates the performance of web pages and provides suggestions for improvement

2. YSlow, – A free tool from yahoo to suggest site speed.

3. WebPagetest – Shows the loading performance and optimization checklist.

4. Google Webmaster Tools, Labs > Site Performance – If you’re using Google Webmaster Tools, it has a built-in site speed checker.

In addition to having faster sites that improve user experience and rankings, faster sites also reduce operating costs. According to Google, this new signal will not affect more than 1% of search queries. But in the future it will be a definite sign when the sites are ranked.

Now is the time to look at a good idea to speed up your website, and certainly if you’re building a new site or doing ongoing development, it’s something to consider. Smaller sites have an advantage when it comes to site speed. If you have a large site with lots of images and videos, it’s time to fix and optimize those pages to help you with your Google SERP (Search Engine Results Page).

Performance is important to us. If this is important to you and you want us to evaluate your pages, please contact us. We can do a free evaluation and make recommendations to improve the performance of your site.