Getting email addresses is the holy grail of internet marketing. Once you’ve collected someone’s email address, they’re much more likely to buy from you than a one-time visitor. Today’s visitors are increasingly reluctant to give out their email address. People simply get too much spam to want to sign up for another email list.
How do you get enough trust for a visitor to give you their email? It is essential to provide these three things.
1 What’s in it for me?
This is the most important question of all: “What’s in it for me?”
If your visitor could get a 50% increase in revenue from your email list, no matter how much spam they receive today, they will sign up for your list.
On the other hand, if you’re offering basketry classes and they have no interest in basketry, it doesn’t matter how good your marketing is: they’re not going to sign up.
To use this principle effectively, you need to come up with a great offer. Make sure they know that the moment they sign up, they will get something valuable that will help them in their lives.
The higher the perceived value of the offer, the better. Examples of offers that have worked in the past include free digital reports, free audio interviews, and even free DVDs shipped.
2 Why should I listen to you?
With so many experts on so many different topics on the web, it’s hard for people to know who is genuine.
Why should they believe your claim to know what you’re talking about? What differentiates you from others; And why should they sign up for your list instead of someone else’s?
To overcome this, you need to share your experiences, qualifications, personality, and most importantly, the results. What would impress your potential customers that you have done in the past? Don’t be shy about showing it off.
3 What will you do with my email?
Once you have your email, what will you do with it? Will you add it to spam lists and sell it to other sellers? Will you be emailing them several times a day with sales offers? Or will you give them high-value content, once or twice a week?
Users want to know that they are going to have a positive experience as a result of being on your list.
You don’t need to provide them with a detailed business plan for what you’re going to use their email for. A line or two telling users that they will not be spammed and will only be emailed once a week significantly increases conversion.
These three things users need before they feel comfortable giving you their email address. Solve these problems and watch your subscriptions skyrocket.