YouTube Videos for Insurance Agency Marketing and Lead Generation

Insurance agency marketers spend a lot of time discussing insurance SEO (insurance search engine optimization) and Google rankings. However, they often miss out on a great opportunity available directly with YouTube. Consider these ten compelling YouTube statistics:

  1. The 2n/a most visited website in the world with 23 billion visits per month

  2. It is the second largest search engine after Google.

  3. Used by 1.3 billion people worldwide

  4. There are 2 billion monthly active users

  5. 5 billion videos are watched every day

  6. 1 billion videos a day are viewed on mobile devices

  7. Male users outnumber female users by a 2-to-1 margin

  8. Users average around 40 minutes per day on YouTube

  9. Approximately 79% of all internet users have a YouTube account.

  10. The largest market for YouTube is the US (15%)

Granted, YouTube is clearly a major player when it comes to traffic and stickiness. But how does that translate into opportunities for businesses in general and for insurance agencies and brokers in particular? The videos offer agencies, brokers, TPAs ​​and wholesalers the opportunity to:

  • showing experience

  • Create fixed content

  • Educate your prospects and customers

  • Engage prospects for 5, 10 or more minutes

  • Leverage content across multiple channels

  • Improve website performance

  • Generate leads on profile

YouTube videos can pay dividends for years and as your videos get more views, your videos climb to the top of the rankings. Videos from your insurance agency can register thousands of views and continue to attract viewers even if they are five to ten years old! Videos can have a long lifespan if done correctly, assuming the topic remains relevant. Therefore, themes should be selected with lifespan in mind, although trending themes may attract more views in the short term. Agencies and brokers can create videos on a wide variety of topics, here are some general examples:

  • Experience Modification Factors Impact on Rates

  • Five hidden business risks that aren’t in standard policies

  • Best Practices for Remote Employee Enrollment

  • 5 creative ways to increase profits without increasing costs

  • Leveraging security programs to lower insurance premiums

What kind of videos should agency marketers create? There are many styles to choose from, here are some of the main types of videos insurance salespeople can use:

  • Image-based video

  • video of a roll

  • Video B-Roll

  • typography video

  • 2D and 3D animation

  • whiteboard animation

  • Recorded webinars

  • Voice over PowerPoint

  • talking head videos

Videos can range from a minute to an hour or more! Content is king regardless of length, although shorter videos are often recommended.

So what’s stopping your agency from taking advantage of this powerful medium and platform? Agencies that lack the time or resources to complete this initiative may want to consider outsourcing to an experienced insurance agency and broker marketing agency to supplement their in-house staff.