Today there is a lot of competition prevailing in the online markets. Therefore, it has become very important to improve your online sales process and provide a better user experience. However, you will need effective tips to connect with your potential customers on your social media channels. By using the right plan, you can improve the experience of your visitors and generate more sales.
In this post, you will explore seven tips for improving online sales using social media:
1. Use messaging services to offer great sales support
You need to focus on providing sales support using native chat within each social network. By using conversational e-commerce, you can use messaging services that will help you personalize, automate, and personalize your communication. These messaging apps have become great options for many customers. It helps them engage directly with businesses as these apps have increased engagement and retention rates.
So if you’re not using messaging apps to automate confirmations and to sell, you’re missing out on a huge social ecommerce opportunity. However, be sure to be careful when using automated chat apps like Facebook Messenger Bots.
2. Analysis of conversations about your brand and services
When it comes to engaging in conversations with your customers, social media is the most effective tool. However, the continued attack from clients makes it difficult to determine the useful information. Therefore, keeping an eye on the online activities of your users will help you understand the confusing situations. You will be able to generate more leads and create effective marketing strategies.
Brand listening is the ability to develop important insights by analyzing your customers’ conversations about your services, brand, and competitors. However, you will need to focus on more than just monitoring your official social media accounts.
3. Encourage your users to share their personal experience
There is no doubt that the success of all social networks is not based on how much they talk about themselves. Instead, it depends on how much your customers talk about your services and brand. Therefore, you need to give your customers an option to share their experience before, during, and after they make a purchase.
Recent evidence has shown that 1 in 3 Facebook users first shared, liked and commented on the product before buying it.
4. Provide quick and easy shopping options on your social channels
These days we can see a huge expansion in retail sales driven by social channels. On these channels, buy buttons play an important role in generating more sales. With the help of buy buttons, your customers can make secure and hassle-free purchases from social networks. This reduces the need to go through a multi-step process and limit you to a one-click sales process.
5. Present User Generated Content (UGC)
Content created and shared by your customers, followers, and fans on social channels also generates content: User Generated Content (UGC). They create it instinctively or through other options such as sweepstakes or contests. Curate UGC work effectively for eCommerce businesses. Typically, people who view UGC are 97% more likely to purchase their services, according to Business Insider.
Customer generated content in the form of images also works effectively. In fact, 77% of online shoppers choose Instagram images when faced with a choice between UGC (images similar to those posted on Instagram) and professional images (which appear on product description pages). When you use authentic images, it works as social proof, improves your ad performance, drives highly intent Instagram visitors to product pages, and improves on-site conversion rates.
6. Develop seasonal and business-related content
Almost all eCommerce companies create effective businesses related to the seasonal calendar. They do very well at generating sales, creating special offers, incentives, and emails. They also excel at filling their social channels with announcements about all seasonal eCommerce related activities.
But when you create seasonal content that isn’t very promotional, most stores fall short. Therefore, it is better to stay organized with an effective content creation platform on your social media channel.
7. Create Social Media Friendly Images
Almost every business that uses social streams is hard-pressed to create social media-friendly content. As users are more knowledgeable and avoid generic stock images. According to a study of the day by Chute Digi, more than 70% of users find that using images is at least twice as effective as just written content.
However, the problem arises when a website owner cannot hire a professional designer. In that case, he may consider using Pablo from Buffer, which offers more than 600,000 royalty-free photos to choose from. On the other hand, if you need images for charts and infographics, using Venn commit will be a great option. It offers hundreds of design templates to quickly generate detailed images. These templates are generally categorized into Beginner, Intermediate, and Advanced. Therefore, you can choose images according to your experience level.
