Category: Digital Marketing

The three essential strategies of partner and channel management

Channel management is the most effective way to achieve success in channel-dependent businesses, especially when combined with other management solutions. Today, most high-tech companies are interested in investing substantial amounts of money to promote and sell products and services through partner portals and channels. However, such a multi-channel strategy is difficult to follow, hence the […]

How is social media marketing useful?

Experimentation with social media marketing has been paying off for a long time. For some entrepreneurs, however, it’s the “next big thing,” a passing but powerful fad to be seized on while you’re still in the spotlight. Social media marketing has become one of the most beneficial ways in which B2B or B2C companies can […]

SLEPT scan overview

Proper analysis of all business aspects offers top managers and business owners valuable insight into the company’s position in various environments, its strengths and weaknesses, as well as help in decision-making and strategic planning. Analyzing company performance can be a daunting task, as analysis is not just about locating strengths and weaknesses, but also assessing […]

Redes Blues: I’m changing the brand

The brand is an important element in the creation of networks and relationships. It helps you to properly connect with others and market your business, products, services, etc. But, if you are in the process of rebranding, then you need to find new strategies to connect with your current and future networks. Listed below are […]

Multimedia in computer graphics

The word multimedia is made up of two separate words, multi meaning many and media meaning forms through which information can be conveyed. Therefore, multimedia can be described as an integration of multiple media elements to influence the given information so that it can be presented in an engaging and interactive way. In simple words, […]

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