Category: Digital Marketing

Why Weird Words Make Great Brand Names

When creating a really good business name, the number one consideration should be the level of “commitment”. “Commitment?” questions in disbelief. Yes… commitment. While there are all sorts of naming strategies… metaphors, acronyms, coined/invented, key attributes, positive connotations, etc., the only common denominator that separates the mediocre from the memorable is the degree to which […]

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