In recent years, social networks have evolved from a communication tool between people to a dominant driving force on the World Wide Web. Today, social networks have a huge impact not only in the digital realm, but also in business, politics, trends and almost every aspect of our world.
A common assumption is that social media is totally run by people, but that is partly wrong, in reality social media is run by dominant forces and media giants. People aren’t actually shaping social media, but social media is designed for them and they just follow them, which is a sad reality in itself because social media was supposed to be powered by people and not vice versa.
How does this relate to soccer? Soccer is the most popular sport on earth, more than 3.4 billion people watched the 2010 World Cup, almost half the planet! And it was estimated that around a billion people watched the 2014 World Cup final between Germany and Argentina. Traditionally, soccer has always been covered by television, newspapers, and news websites. But in recent years, social networks have begun to take an important part of this coverage. With the shift from traditional news to social media news, and from desktop to mobile, people are now more comfortable consuming soccer news on their favorite social network and from the convenience of their mobile devices. . You can get all football news from all sources in your newsfeeds depending on which pages you follow, check this against search engines or bookmark various websites, the first option became the most popular method of following sporting events .
Although football has a good presence on major social networks, for football fans that presence is missing or not enough, for example, it is not yet updated with all football events and as a football fan, you will need to perform an exhaustive search to follow all the pages that interest you. Another problem is that football news is buried within a swarm of posts from all other topics, where you can’t easily filter out non-football related posts.
Soccer fans deserve their own social network where they can talk exclusively about soccer and share related news and stories. They need social channels dedicated to soccer fans, where they can meet, interact, and share the passion for soccer. They need a place where they can follow the latest news and match results without having to go out and find the information.
In a new world ruled by social media, people are becoming addicted to the easy access to information provided by social media. And because people are obsessed with easy access to what interests them, the future of social media will shift toward specialized social networks for specific interests and affinities.
