Below I will reveal the most effective software to target and identify the most searched and profitable keywords in your Google AdWords campaign.
Imagine you had 400 keywords that you were bidding on in your Google AdWords campaign. How do you identify which keyword brings a sale and which keyword is just wasted capital in browsers?
Our first problem is within Google AdWords. Google does not track the best converting keywords. Sure you can get a lot of data, click-through rate, quality score, etc. However, how do you start laser targeting your campaign and find out which keywords are making money?
Would it be profitable to know which keywords generate sales? By identifying your “big money” keywords. Several crucial steps can be taken:
1. You can now place a higher bid price on your top “money keywords”
2. You can make sure your landing page is relevant and optimized for the specific top-performing “money keywords.”
3. This strategy also ensures that your landing page is positioned for excellent search engine optimization, designed around the best “money keywords”.
As you know, Google rewards relevancy, so it’s imperative that you have a consistent relationship throughout your marketing system. Starting with your “money keyword” and ending on your landing page. Basically, this means that when the buyer types their search and then clicks on the displayed AdWords ad, the keyword search is reflected in both the ad text and the landing page. This ensures a strong relationship between all parts of your search system.
Keyword
adwords
landing page
All sounds great so far, but why track a keyword through a buying process that results in a sale?
By tracking a keyword, you can find out which keywords are making you money and which keywords are costing you money. Once you have identified the “money keywords” you can move on to advanced site engine optimization strategies.
So here’s the kicker, the secret is that only a small percentage of keywords actually make a sale! Out of maybe 400 keywords in a single campaign, only 10 will actually convert to sales. So you need to identify which keywords make money!
Okay, but how do I identify these “money keywords”?
The first tool is an advanced piece of affiliate marketing software called tracking202; this tool is powerful. The software offers you a php script to cut and paste into your landing page (similar to Google Analytics). The code then extracts the keyword from Google and inserts it into the tracking202 dashboard.
This gives you an inside look at which keywords are driving sales and which AdWords ads are getting the most attention.
Second, another great tool that you will need is TotalBusinessCart; This is a one stop shop to manage your business and allow you to capture keywords! This tool requires a bit more tweaking, but the available script can also be embedded in your landing page. This software is great at giving you the dollar or pound value of your best “money keywords”!
So, long story short, you can save hundreds of wasted dollars by identifying the top performing keywords and eliminating the keywords that don’t convert into sales. Take a look at 202 tracking software and give it a try.
